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There’s a Pocket For That SCOTTEVEST commercials

November 11th, 2009

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SCRIPT REFINED

There’s a Pocket For That SCOTTEVEST commercials

Detailed Thoughts:

KEEP SIMPLE based upon iPhone App commercial:

Alternate concept: The iPhone starts off on screen with a jacket on the screen, then it’s turned horizontal and the jacket rotates. On the iPhone screen it plays the videos inside it (like a mirror-in-mirror concept). At the end, there is an iPhone in the iPhone, again and again, and it ends with an explosion… builds momentum of pockets and gadgets.

NEED HITCH TO MAKE FUNNY/ENTERTAINING

Needs to flow, fun, happy, build momentum
Finger tickles the underarm? Hand i.e. Thing from Addams Family comes out of the pocket? Incorporate WIYS footage? Must be funny enough to forward and compel people to come to the site

Do so we can create more, based upon other products, for full campaign

First Product: Fleece 5.0
Next: Quantum
Next: System, and/or Travel Vest

White Background

Opening:

Start with hand on iPhone (direct copy of iPhone “there’s an app for that” – ) and then follow the hand putting the iPhone into a pocket.
What about if jacket spins/revolves during the question, then as you answer the question a hand from nowhere opens the jacket, unzips the identifed pocket and drops the item in, while VO says, there’s a pocket for that. Simple and clean.

Music- NEED

How to Show Jacket- BIG QUESTION

360 http://www.motionbox.com/filings?folder_id=7104156
on person
other?
revolving
xray

zooming in when something goes into pocket
Follow same visual themes of jacket against white background, zooming in and out just like commercials, but when zooming in, close up of putting the above items in the jacket.
What’s In Scott’s Pockets? (check out the “all strung together” clips since they compile them by product, Travel Vest 1.MP4 – Travel Vest 4.MP4, and Whats in Travels Pockets Best.MOV)
http://www.motionbox.com/filings?folder_id=7092226

Items/FEATURES: THIS IS WHERE THE MOMENTUM COMES FROM, THE SHEER VOLUME OF STUFF THAT CAN GO INTO THIS JACKET, PERHAPS HAVE THE VOICE KEEP GETTING FASTER, CHIMPMUNT SOUNDING AS MORE AND MORE THINGS ARE PULLED OUT

Footage:

Put things into Jacket, using zipper sounds and focusing in on logos, etc. when appropriate, see Close-ups of Features in use:
http://www.motionbox.com/filings?folder_id=7063606
We have other footage, but it is about 3GB and is shot on white, not green screen. They are the little videos from here – http://www.scottevest.com/v3_store/Fleece_Jacket.shtml#interactiveDemo

Netbook

iPhone to control

Kindle

Keys

Sunglasses

Airline Tickets

Camera

Wires

Mints

Wallet

other

then funny things, tent, picnic, dog? BIG QUESTION: on the funny things do we use actual footage from www.scottevest.com/wiys or reshoot

Wacky pocket contents from Mike: Elephant, Another vest, More pockets, your wife, a ham sandwich. More to come….

FIRST CUT AT VO: What’s Great About the SCOTTEVEST, is you want to carry your iPhone, and be able to see who’s calling you without taking it out, there’s a POCKET for that.
Show: Clear Touch Pocket, with finger controlling it.
Using Xray treatment similar to: http://www.scottevest.com/v3_store/Fleece_Jacket_ave.shtml. Have Jacket Spin and maybe go inside out view, then return to standing still position.
VO: You want to carry your you want to carry your Kindle, there’s a pocket for that.
Show: Using Xray treatment show where the Kindle Pocket is, and have Kindle come to Forefront. It would be cool if it could be done in some fashion using a finger like the iPhone commercial. Have Jacket Spin and maybe go inside out view, then return to standing still position.
VO: 2-3 more similar items/features, manage wires, magnetic closures, ID pocket, etc.
Then move into funny:
VO: And you want a pocket to put your little dog, there’s even an app for that. [take best of best from www.scottevest.com/wiys videos and have the box come out of the pocket and take over screen]

Show: For example…Amy Tan taking dog out of her pocket, see time stamp 5:10 from this video . Many other great ones to select from.. laptop, Tent, etc.

OR, for visuals instead use the videos shown in this demo: http://www.scottevest.com/v3_store/New_Travel_Vest.shtml#interactiveDemo

Yep, there’s a pocket for just about anything….show a bunch of stuff, only in from www.SCOTTEVEST.com
if you want to remember where you left your dog, there’s a pocket for that. Ha!

x-ray scan to last, somewhere close to “Yep, there’s a pocket for just about anything”; it’s kind of like stepping back to show them full view and that there’s in fact pockets for everything (plus it’s like a visual summary)End with title card,showing all the icons, and/or all the other headless shots of SeVs saying full line of clothing with pockets to carry all your stuff.

Thom, need the most recent straight on shots, in all colors. Logos, Photos, Product PSDs, X-ray graphics all link from here – http://www.scottevest.com/company-old/press_kit.shtml

Where is xray implemented? At end, using PSD of headless Jacket, and/or some variation of SkyMall Ad, animated

www.scottevest.com/assets/SourceFiles/skymall/skymall_ad_FINAL_PSD.zip

Visit www.SCOTTEVEST.com – For the Trip of Your Life(tm)

Funny out takes

Have original iPod Spoof next in playlist, and/or simply attach to this file.

PLAYLIST THOUGHTS:

Travel Vest video
WIYS, or just end with some funny out takes from WIYS submissions.

________STOP READING HERE_______________

See these old iPhone commercials for reference: http://video.google.com/videosearch?hl=en&client=firefox-a&rlz=1R1GGGL_en___US337&hs=xPh&resnum=0&q=iphone%20commercials&um=1&ie=UTF-8&sa=N&tab=wv#
see

***

ASSETS

www.motionbox.com, UN: scottevest, PW:

What’s In Scott’s Pockets? (check out the “all strung together” clips since they compile them by product, Travel Vest 1.MP4 – Travel Vest 4.MP4, and Whats in Travels Pockets Best.MOV)
http://www.motionbox.com/filings?folder_id=7092226

360s Videos (all on green screen):
http://www.motionbox.com/filings?folder_id=7104156

Close-ups of Features in use:
http://www.motionbox.com/filings?folder_id=7063606

Minor Scott footage (James Bond, wiring demo):
http://www.motionbox.com/filings?folder_id=7014416

Grab the psd from here – www.scottevest.com/assets/SourceFiles/skymall/skymall_ad_FINAL_PSD.zip (Skymall ad) – PDF is here – www.scottevest.com/assets/SourceFiles/skymall/skymall_ad_FINAL_PDF.zip

Logos, Photos, Product PSDs, X-ray graphics all link from here – http://www.scottevest.com/company-old/press_kit.shtml

Check out our X-ray treatment on this page – http://www.scottevest.com/v3_store/Fleece_Jacket.shtml

We have other footage, but it is about 3GB and is shot on white, not green screen. They are the little videos from here – http://www.scottevest.com/v3_store/Fleece_Jacket.shtml#interactiveDemo I have these uploading now, but if they are not useful I’ll cut them off.

***

First Cut showing concept: http://www.motionbox.com/videos/0096d5b11c1ce4c28f

Using any one of the 360 videos shown here: http://www.motionbox.com/filings?folder_id=7104156

Remove Green screen and replace with white background

Music, similar beat, but not exactly, or just buy rights to this song here:

We have lots of footage of me taking stuff out of Travel Vest, as shown in part here: . Never got the impact of all the gadgets coming out of this we wanted. Perhaps at the end show all the stuff.